Public Education
DRIP
Long Story Short:
Making Water Conservation & Drought Awareness Cool
Drought Response Information Project (DRIP) is a component of the DRP which aims to educate the public on water conservation. They were recently recognized at the state level for their marketing efforts and unique approach.
As project lead, my responsibility was to develop a brand that would raise awareness and foster recognition. The gnomes concept was introduced as a creative means to provide DRIP with a distinctive identity. The Gnomeverse, to this day, remains committed to its mission of drought education.
PROJECT BRANDING
ADVERTISING
MASCOT DEVELOPMENT
CUSTOM ILLUSTRATION
Key Takeaways:
Context
Developed a brand centered around gnomes to be the public face of water conservation.
Challenges
Creating custom illustrations that are repeatable, and fit within the clients budget.
Solutions
Build a library of assets with flexible use cases to help generate brand credibility.